DuckDuckGo is one of the most successful privacy-oriented search engines as an alternative to Google.

DuckDuckGo.com, unlike Google.com, uses the traditional method of sponsored ads and affiliate commissions to monetize the platform. The ads are privacy-friendly and are often relevant, which is a minimal experience.

It has a very clean interface, so the user experience is nice and streamlined. There’s absolutely zero user tracking, and you can even add DuckDuckGo’s extension to your browser to keep your activity private (DuckDuckGo Privacy Essentials on Safari, Firefox, & Chrome and the DuckDuckGo Privacy Browser for iOS or Android today).

According to DuckDuckGo, it does not store personally identifiable information like IP addresses. It also doesn’t use tracking cookies. However, it does save searches, though it claims to do it in a non-identifiable way.

Regardless, before using DuckDuckGo, make sure to thoroughly review the company’s privacy policy to see what information from your searches will be saved.

DuckDuckGo » Privacy, simplified.

You should opt for a private search engine. Following is a curated list of Top handpicked Private Search Engines with popular features.